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      During times of uncertainty, SAP Customer Experience and CRM are here for you.

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      Improve your customer experience management with SAP C/4HANA

      Build a connected customer journey based on empathy and trust with SAP C/4HANA, a suite of five industry-leading cloud solution portfolios, and SAP C/4HANA Foundation to help your business innovate, integrate, and be agile.

      Learn more about SAP C/4HANA
      [The SAP Customer Data Cloud] was the ‘silver bullet’ that resolved this issue and allowed us to build out our own mini-network, creating, in effect, a multisite environment of shops and Web sites with a single login and preference center.
      Kristin Morrison, Head of Digital, DC Thomson Media
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      SAP Customer Data Cloud

      Turn anonymous visitors into loyal customers.

      Create seamless customer experiences and onboarding

      Provide the data privacy and trust customers demand

      Eliminate data silos for better contextual marketing

      Offer customers transparency and control, while addressing GDPR compliance

      Learn more about Customer Data Cloud
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      SAP Marketing Cloud

      Treat marketing as a trusted source of business.

      Personalize customer experiences across your business

      Build customer trust to develop ongoing relationships

      Optimize marketing to drive revenue

      Drive demand and growth for B2B marketers

      Learn more about Marketing Cloud
      Becoming consumer-centric really means you should start connecting with your consumer and not think for them.
      Damian Bott, Global Online Manager, Swinkels Family Brewers

      SAP Commerce really supported us to provide an integrated and cohesive customer experience no matter how or where a customer reaches out – whether online, via mobile, or in stores.

      Marc Worrall, General Manager Digital Services, Operations & Quality Digital – Distribution, TUI
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      SAP Commerce Cloud

      Provide a superior and personalized omnichannel commerce experience.

      Benefit from using a single commerce solution

      Support all go-to-market models

      Leverage industry-specific capabilities

      Realize a fast ROI with prebuilt integrations

      Exceed expectations with built-in flexibility

      Learn more about Commerce Cloud
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      SAP Sales Cloud

      Improve sales with better selling experiences.

      Save time and guesswork to accelerate sales

      Guide sales reps through quotes and contracts fast

      Model and manage sales territories and incentives

      Embrace the future of selling

      Learn more about Sales Cloud

      The digital transformation of our sales helps us to place customers at the heart of what we do and to become more flexible, agile, and effective in the market.

      Michael Stichnote, Global Head of eCRM and Sales IT, Henkel AG & Co. KGaA
      SAP Service Cloud has helped us achieve a services profitability improvement of 6% and a 60% increase in closed opportunities.
      Jack Rijnenberg, Director, Online Services, Markem-Imaje
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      SAP Service Cloud

      Make service the heart of your customer experience.

      Create a unified service experience

      Develop an elite team of skilled experts

      Deliver the next generation of self-service

      Capture and understand customer feedback

      Learn more about Service Cloud

      What are analysts saying about customer experience solutions from SAP?

      SAP is named a Leader in digital experience platforms

      Find out how you can create simple, connected digital customer experiences, and why SAP is named a leader in The? Forrester Wave?: Digital Experience Platforms, Q3 2019.?

      See how customers are succeeding with SAP C/4HANA

      • Automotive
      • Consumer Products
      • Fashion
      • High Tech
      • Industrial Machinery and Components
      • Insurance
      • Public Sector
      • Retail
      • Telecommunications
      • Travel
      • Utilities
      • Automotive
      • Consumer Products
      • Fashion
      • High Tech
      • Industrial Machinery and Components
      • Insurance
      • Public Sector
      • Retail
      • Telecommunications
      • Travel
      • Utilities
      Automotive

      Drive the future of mobility

      Exceed customer expectations while capitalizing on future revenue opportunities beyond the showroom floor with SAP Customer Experience solutions for the automotive industry.

      Consumer Products

      Build brand preference using every route to market

      Deliver a relevant and consistent message across multiple interaction points by orchestrating intelligent initiatives across all routes to market, including modern retail, independent stores, distributors, and direct-to-consumer.

      Fashion

      Deliver great experiences to fashion customers

      Customize the digital experience for consumers and wholesale buyers with personalized merchandising strategies that stand out from the crowd and provide seamless omnichannel customer journeys.

      High Tech

      Simplify and accelerate transformation and innovation

      Transform your business into a subscription, solution, or outcome-based business that offers hardware, software, and services bundled into one package with SAP Customer Experience solutions for high tech.

      Industrial Machinery and Components

      Redefine the manufacturing customer experience

      Take advantage of the opportunities being created by digital disruptors, emerging technologies, and widespread connectivity with SAP Customer Experience solutions for industrial machinery and components.

      Insurance

      Engage the unengaged insurance customer

      Leverage a product- and policy-centric infrastructure to engage customers with the consistent and personalized omnichannel experience they demand and expect by using SAP Customer Experience solutions for insurance.

      Public Sector

      Improve citizen experiences in the public sector

      Respond efficiently and effectively to constituent needs – within tight budgets and under close scrutiny – with best practices supported by SAP Customer Experience solutions for public sector organizations.

      Retail

      Create engaging experiences across every channel

      Build stronger relationships with customers by delivering individualized experiences your customers can trust with SAP Customer Experience solutions for retail.

      Telecommunications

      Become a digital service provider and monetize services

      Deliver a first-class omnichannel customer experience that’s hyperpersonalized and trusted with rich, seamless, and contextual experiences that will help your brand stay competitive.

      Travel

      Create a traveler journey that enhances the destination

      Empower even the most discerning consumers to enjoy an exceptional experience across all touchpoints – from researching and booking destinations to traveling and following-up post-travel – with SAP Customer Experience solutions.

      Utilities

      Win over the new prosumer with customer centricity

      Leverage the digital core to provide a great customer experience with utilities-specific solutions by SAP, as meter-centric relationships give way to multifaceted prosumer relationships, and traditional CRM is not enough.

      Grow your business by delivering exceptional customer experiences

      Win in the experience economy with SAP C/4HANA

      Listen, understand, and deliver on your customers' intentions and interactions across all channels to win and close the experience gap by using SAP C/4HANA to meet their expectations.

      The future of B2C customer experience

      How can companies thrive in a world where customers themselves specify the terms of the relationship, but then let AI guide their buying journey?

      The future of B2B customer experience

      As decision-making and purchasing processes rapidly change, how do B2B companies reinvent themselves to lead in the experience economy?

      CRM and CX Resource Center

      Innovate, integrate, and extend your customer experience solutions

      Discover the power of a business platform that allows you to personalize, extend, and create every app you’ll ever need.

      SAP Cloud Platform

      SAP C/4HANA and SAP Cloud Platform provide a vital combination of power, trust, and speed to deliver a seamlessly connected end-to-end experience.

      • Simplify complex integrations for any size business by connecting on-premise and cloud applications, as well as cloud to cloud, with 150+ prebuilt connectors
      • Connect and extend enterprise SAP C/4HANA cloud applications with SAP Cloud Platform Extension Factory or Kyma open-source project designed natively on Kubernetes
      • Leverage prebuilt applications by SAP’s partner ecosystem to get started quickly

      Support the end-to-end customer journey

      Explore the other cloud solution portfolios in the SAP C/4HANA suite.

      SAP C/4HANA

      See how the SAP C/4HANA suite brings together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, and commerce.

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