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      Deliver outcomes tailored to individual consumers, based on a deep understanding of their wants and needs.

      In a crisis, people come first

      Consumer products companies need?tools to adapt and be resilient. Learn?how SAP can help your?employees and customers get resources to respond quickly and work toward recovery.

      SAP Industries Forum 2020: Consumer Products

      Watch the on-demand Webcast.

      Personalization is achieved where the brand and consumer story intersect

      SAP enables consumer products companies to provide personal, relevant, and simple shopping experiences – where commerce is seamless; technology is invisible; and privacy, security, and trust are assumed and assured.

      See how customers are succeeding with SAP

      SAP Road Map for Consumer Products

      Explore our consumer products road map to learn about current industry solutions, planned innovations, and future direction.

      Current release highlights

      • Improved support for decision-making
      • Consumer sentiment analysis
      • Better collaboration across international teams

      Upcoming innovations

      • Faster time to market
      • Increased transparency across shop floor?activities
      • Full tax compliance?
      • Reduced in-store merchandising costs

      Future plans

      • Reduce costs to serve
      • Improve consumer experiences
      • Embed experience feedback into brand, product, customer experience, and workforce management

      Get the facts

      >10 %

      increase in customer satisfaction.

      SAP S/4HANA white paper

      >25 %

      reduction in inventory levels.

      SAP S/4HANA white paper

      >10 %

      increase in on-time delivery.

      SAP S/4HANA white paper

      Solve your specific consumer products needs

      Optimize experiences with intelligent technologies

      Use intelligent technologies to process data and leverage that data to be responsive to the demands of customers and environmental health and safety concerns.

      Position your consumer products company for growth

      Learn how you can use?a crossover approach to succeed in today’s hypercompetitive environment by employing?greater speed, agility, and defense to outmaneuver the competition.

      Create a winning strategy for Industry 4.0

      Explore SAP’s strategy for Industry 4.0 and how you can leverage Industry 4.0 to turn challenges into opportunities, connect with customers, and integrate partners.

      Find consumer products software tailored to your needs

      Ensure your products are on top of consumers’ minds by anticipating and meeting demand to better serve their needs and earn their trust.

      SAP S/4HANA Cloud

      Learn how you can adopt industry best practices with a proven technology framework for your consumer products enterprise. Achieve operational excellence in core financial and engagement management practices and across your business as a whole.

      SAP Commerce Cloud

      Engage and transact with your customers anywhere, at any time, and on any device with the built-in omnichannel versatility offered by our B2B and B2C commerce software.?

      Jump-start your transition to an intelligent enterprise

      Accelerate implementation time, reduce risks, and get ready for your digital journey with SAP Model Company.

      What are leading analysts saying about SAP?

      SAP recognized in Readers’ Choice Survey on supply chains

      Discover how technology is reshaping the paradigm for undertaking changes in business processes, and learn how your company should invest in its supply chain. See where SAP fits in this recent Readers’ Choice Survey.

      SAP leads in Readers’ Choice Survey on IT infrastructure

      Invest in your IT infrastructure to embed digital transformation into every aspect of your company. Find out why SAP has been named as a leader in this technology shift.

      Utilize new data to outshine the competition

      Explore IoT adoption trends in consumer products

      Gain insights into IoT adoption trends in the?consumer products industry from a global survey that identifies industry?challenges and the areas of highest IoT applicability.

      Become a best-run midsize consumer products company

      Learn how growing consumer products companies are addressing key challenges, such as enabling new business models and delivering personalized customer experiences, in this IDC InfoBrief sponsored by SAP.

      Get the latest news and trends from experts

      Deejay Johal
      Global Communications Lead, Product Engineering

      Blurring industry boundaries with data and technology

      Learn how companies are running on new business models?that connect an ecosystem of partners in an end-to-end value chain?that makes life easier for customers.

      Communities and Events

      SAP for Consumer Products on LinkedIn

      Stay up to date on the latest trends, innovations, and solutions by joining other consumer products stakeholders to learn and share insights through blogs, discussions, and networking. Find out how SAP can help your consumer products business embrace the digital transformation.

      Manage your consumer products business enterprise-wide

      Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.

      Human Resources

      Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.


      Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.


      Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

      Database and Data Management

      Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

      Application Development and Integration

      Deploy high-velocity, intelligent edge applications using business and technology services.

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